Case study · Food and retail
Forever connected to your roots. A campaign that plants trees in the Chouf.
In short
In 2024, LIVBRID created “Forever connected to your roots” for Nestlé, a campaign run with Spinneys in Lebanon. Every purchase of USD 25 or more of Nestlé products contributed to planting 800 trees in the Chouf Biosphere Reserve. The campaign spoke to Lebanese expatriates through one image: a traveller pulling a transparent suitcase with a tree growing inside.
- Client
- Nestlé, with Spinneys
- Sector
- Food and retail
- Year
- 2024
- What we did
- Campaign concept, key visual, retail and digital materials, copywriting
- Where
- Lebanon
- For
- Lebanese expatriates
- Part of
- Brand and Identity
What they asked for
A campaign for Nestlé's tree-planting initiative with Spinneys: one idea that would reach Lebanese expatriates, and every piece it needed in store, online and on the phone.
What we saw
Expatriates carry Lebanon with them wherever they live. A tree planted in the Chouf could turn an ordinary purchase into a way of staying part of the country.
What we built
One idea and one image, then every piece the campaign needed: key visuals for each platform, wobblers for the shelves, a roll-up banner, web banners with a call to action, placements in the Spinneys app, newsletters, and short SMS and WhatsApp messages.
Where it ran
In Spinneys stores across Lebanon, on the Spinneys website and app, and in newsletters and messages to customers, in summer 2024.
About this project
Questions about this project. What we made, for whom, and where it ran.
Who created Nestlé's Forever connected to your roots campaign?
LIVBRID, a brand and web studio in Jdeideh, Lebanon. We created the idea, the key visual and every piece of the campaign for Nestlé, with Spinneys, in 2024.
What was the campaign about?
Every purchase of USD 25 or more of Nestlé products at Spinneys contributed to planting 800 trees in Lebanon's Chouf Biosphere Reserve. The campaign spoke to Lebanese expatriates.
Where did the campaign run?
In Spinneys stores across Lebanon, on the Spinneys website and app, and in newsletters, SMS and WhatsApp messages.
Does LIVBRID work with international brands?
Yes. Alongside Lebanese businesses, we have worked with Nestlé and the International Labour Organization, and with clients in the Gulf, Europe, Africa and the US.
