Owners’ questions
How long does a brand and website take?
By Raymond Boutros · 4 November 2026 · 4 min read
The short answer
At LIVBRID, a new brand and website together take 5 to 6 weeks, from the first meeting to the site going live. Our own work takes three to four of those weeks: one to two for the brand, and about two for the website. The rest is your review time, which we write into the proposal as dates, so you know the launch day before you sign.
Where the six weeks go
A typical schedule for a brand and website together:
Week 1. Positioning. A meeting with the owner, a look at your customers and competitors, and one page that says who you are for and why they choose you. Your part: approve that page.
Week 2. Identity. The logo, colours, type and the way you sound. Your part: choose and comment.
Week 3. The identity applied to what you use every day, and the website plan: which pages, and what each one must say. Your part: approve the plan and send your photos and texts.
Week 4. The website design, page by page. Your part: review it.
Week 5. The build, on a test address, with your words and photos. Your part: test it.
Week 6. Fixes, launch, and the basics that help people and AI tools find you: Google Business Profile, Search Console and the main directories. Your part: say go.
What used to take three months
In September 2026 we looked back at 30 of our projects since 2013. The same work, a brand and a website, took between one and three months.
Two things changed. AI now does the slow parts of the job: research, first drafts and variations. Our time goes to the decisions and the craft that make a brand yours. And reviews no longer drift: the dates are fixed in the proposal before we start.
What makes it take longer
These are the things that stretch a schedule. None of them is unusual, and all of them are easier to plan for than to discover halfway.
Content that isn’t ready. Photos, product lists and texts take longer to gather than to design.
Many people deciding. Each extra decision-maker usually adds a round of reviews.
A brief that changes halfway. Moving from a new website to a full rebrand is often the right call, but it restarts part of the work.
A shop or a large catalogue. E-commerce, many products or online bookings add one to three weeks.
More than one language. An Arabic version is a real translation with a right-to-left layout, not a copy, and adds one to two weeks.
A brand alone, or a website alone
A brand on its own takes about three weeks with your reviews. A website alone takes three to four weeks, when your brand already says clearly who you are.
If it doesn’t, we will tell you before you spend on the website. A new website can’t answer a brand question.
How to start faster
Name one person who decides. Gather your best photos and your list of services before the first meeting. And if you are not sure whether you need a brand, a website or both, start with our AI visibility check. We look at your brand, your website and what AI tools say about you, and you get what to fix first and a fixed quote. Then the six weeks start from a clear brief.
Can a brand and website be done in less than a month?
Sometimes, when the business is small, the content is ready and one person decides. We’ll say so in the proposal rather than promise it on a call.
When do we pay?
For a brand and website, half to start and half before launch. The fee is fixed for the agreed scope and written in the proposal, with the dates, before you sign.
What do you need from us to start?
A signed proposal and the first payment, one person who decides, and your best photos, texts and list of services.
Who owns the work at the end?
You do, once the project is paid: the chosen logo, the identity, the website and all final files. The directions you did not choose stay with us.
R
Raymond Boutros
Founder of LIVBRID