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Why Creative Couple became LIVBRID
We started in 2013 as Creative Couple, a husband-and-wife studio in Beirut. In 2024 we renamed it LIVBRID, short for living bridge. Here is why, and what the new name still asks of us.
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Case study · Catering
In short
LIVBRID shaped the brand of Fleur de Lys, a catering company in Beirut known for weddings, corporate events and private dinners. We worked on its brand strategy and identity, wrote its line A Story of Perfection, designed its bars and food stations for events, created its print, packaging and tenth anniversary mark, and designed and built its website.
Help with social media. It turned into a brand strategy and a new website.
At an event, guests see the catering before they taste it: the stations, the plates, the bar. The brand had to work there first, and then everywhere else, from the menu to the website.
A brand strategy that presents Fleur de Lys as a maker of memorable events, not only a caterer, and the line that says it: A Story of Perfection. An identity built on a red fleur-de-lis. Lit bars and food stations that carry the brand at weddings and large events. Menus, posters, gift boxes and a mark for its tenth anniversary. And a website that shows its events and services.
The work ran for a year, through the company's tenth anniversary, and Fleur de Lys came back to us for more. It has a new look today, but A Story of Perfection still opens its homepage, and the bars and food stations we designed still appear in its photos.
About this project
LIVBRID, a brand and web studio in Jdeideh, Lebanon, formerly called Creative Couple. We worked on its brand strategy and identity, wrote its line, designed its bars and food stations, its print and packaging, and its website.
Yes. We wrote it as part of the brand strategy, used it on the tenth anniversary mark, the print and the website, and Fleur de Lys still opens its homepage with it.
Deciding what the company should be known for, and saying it the same way everywhere. For Fleur de Lys, that meant presenting it as a maker of memorable events, not only a kitchen.
Yes. For Fleur de Lys we carried the brand onto lit bars, food stations, menus and gift boxes, where guests meet it at the event.
