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Why Creative Couple became LIVBRID
We started in 2013 as Creative Couple, a husband-and-wife studio in Beirut. In 2024 we renamed it LIVBRID, short for living bridge. Here is why, and what the new name still asks of us.
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Case study · Trade and logistics
In short
LIVBRID created the brand and website of PSI, Premium Sourcing International, a trading house in Beirut that sources goods from manufacturers around the world for importers in growing markets. We drew a logo of two arrows turning around a blue band, and designed and built a website that explains what PSI sources and how it works, on every screen.
A website. It turned into a new brand first, then the website built on it.
PSI sits between manufacturers and importers, in different countries and languages. Its brand had to say movement and trust at once: goods that travel, and a partner that answers for them.
A logo of two red arrows turning around a blue band, for goods moving around the world, with the letters PSI in deep blue. And a website with clear pages for products, services, sustainability and the company, easy to read on a laptop or a phone.
PSI still uses the logo today, at the top of its website, and came back to LIVBRID for more work.
About this project
LIVBRID, a brand and web studio in Jdeideh, Lebanon, formerly called Creative Couple. We created the brand identity, then designed and built the website on it.
Two arrows turning around a blue band: goods moving around the world, and a company that keeps them moving.
Yes. PSI sells to importers and distributors, not to the public. We design brands and websites that make that kind of business clear to buyers and suppliers.
Yes. Every website we build is designed for phones as well as laptops, as PSI's pages show.
