LIVBRID partnered with New Health Concept, a leader in health services, to create an impactful booklet for Abaad, a non-profit organization dedicated to gender equality. This collaboration was focused on producing a resource that effectively communicates health education to diverse audiences, including displaced and refugee communities in the Middle East and North Africa.

The challenge was to develop a booklet that not only delivers vital health information but also embodies the spirit of Abaad's mission for gender equality and social development. It was crucial that the design be both engaging and informative, capable of capturing the attention of varied audiences and conveying complex messages in an accessible manner.

The process began with a deep understanding of the booklet's objectives and the target audience. Our team engaged in extensive brainstorming and concept sketching, prioritizing clarity and simplicity in design to enhance readability and appeal. We aimed for a design that reflects Abaad's established brand personality while effectively communicating its goals. The final product featured clean, compelling graphics and strategic content placement, ensuring that the booklet is not only a tool for education but also an instrument of empowerment.

This booklet is more than just a publication; it's a bridge to greater awareness and understanding, supporting Abaad's ongoing efforts to promote equality and prevent health-related disparities across vulnerable populations. Through this design, LIVBRID has helped extend Abaad’s reach and impact, furthering educational initiatives that foster sustainable development and equality.