LIVBRID partnered with Paklayan Printing Press, a stalwart in the printing industry for nearly half a century, to revamp its brand identity and strengthen its market presence. Recognizing the need to resonate with today’s discerning audiences, including the influential Gen Z, who value authenticity and transparency, Paklayan aimed to refresh its approach and reposition itself as a leader in the competitive market.

Our challenge was to forge a modern identity that not only reflected Paklayan’s legacy but also its dynamic future. The redesign centered around a new, bold logo where interconnected letters symbolize the unity and collaborative spirit of the family-run business. The robust, all-caps lettermark contrasts with vibrant colors that convey energy, passion, and commitment to excellence.

The rebranding extended to digital spaces, starting with a comprehensive overhaul of the company’s website. This process was highly collaborative, involving Paklayan in each step to ensure the platform authentically represented their renewed brand. The website now serves as a digital showcase of their capabilities, achievements, and vision, designed to meet user needs effectively and inclusively.

With a revitalized brand and a strategic online presence, Paklayan is now well-equipped to attract new business and deliver exceptional value, reinforcing its reputation for quality and reliability in the printing industry. This transformation not only marks a new chapter for Paklayan but also sets a new standard in how established companies can adapt to contemporary market demands.