LIVBRID joined forces with IGC International Guest Care to launch the Orotega exotic collection, a new line of hotel amenities designed to enhance the personal care experience with unique hair and skin products. This partnership marks our third collaboration with IGC, reflecting a shared commitment to blend exceptional quality with distinct style.

The challenge was to develop a branding that not only highlighted the luxurious ingredients IGC is known for but also captured the unique character of each product within the Orotega collection. The goal was to create packaging and an identity that would immediately attract attention and convey the premium nature of the products.

Drawing inspiration from the natural colors of the ingredients, the LIVBRID design team crafted a visual identity that transforms each fragrance into a vivid, artful expression. This approach ensured that each item in the Orotega collection stands out as a unique piece, inviting potential users to experience the rich aromas and textures offered by the line.

By emphasizing the artistic vision behind the packaging: "In our team's library, every creation tells a story, opening up an imaginary world. We meticulously designed each piece of this collection to reflect its ingredient’s natural essence, enhancing the consumer's engagement and enriching their experience with each product." Through this careful curation, LIVBRID has helped IGC set a new standard in hotel amenities, promising a memorable and luxurious guest experience.