LIVBRID partnered with Merck to develop a set of three infographics that simplify complex scientific concepts into clear, engaging visuals. This initiative was designed to help Merck effectively communicate the impact of their work in science and technology to a diverse audience.
Faced with the challenge of presenting detailed scientific data accessibly, our team focused on creating visuals that are not only informative but also visually appealing. Each infographic was crafted to stand alone, highlighting different facets of Merck's contributions to science, from research and development to real-world applications. The designs incorporated Merck’s branding elements, using a consistent color scheme and graphic style to ensure brand coherence across all materials. This approach helped in maintaining a professional and unified look that resonates with Merck’s corporate identity.
These infographics have enabled Merck to more clearly convey their scientific advancements and the benefits these bring to society, making complex information understandable at a glance. This project demonstrates LIVBRID’s ability to distill intricate data into digestible content, enhancing Merck's communication with their global audience.