Porto Beirut, renowned domestically for its paper cups manufacturing, sought to elevate its presence on the international stage. Recognizing the need to project itself as a global player, the company enlisted LIVBRID to broaden its appeal and transcend national boundaries.

The key challenge was to encapsulate what set Porto Beirut apart, understanding its core brand identity, and aligning this with international client expectations. Our objective was to forge a brand that not only resonates universally but also captivates and attracts a global audience.

The transformation began with a refresh of the company logo, introducing subtle yet impactful changes that redefined its corporate image. The new logo features a stylized ship, paying homage to Lebanon’s rich maritime history, and is rendered in blue, a color symbolizing trust, loyalty, and stability. This refreshed identity reflects Porto Beirut's readiness to navigate the global market.

The rebranding extended to a comprehensive overhaul of the company's website. The new digital face of Porto Beirut is designed to engage and inform, marrying aesthetics with functionality. It showcases the brand’s story, values, and offerings through a cohesive blend of visuals, text, and interactive elements. This revitalization not only inspired employees but also sparked conversations among visitors, positioning Porto Beirut to confidently sail into international waters.