Case study · Homeware
Geometry of elegance. A homeware brand built from a few shapes.
In short
LIVBRID created the brand of Pieces by M, a store bringing European homeware to homes in the UAE. Every letter of the logo is drawn from simple geometric shapes, and the same shapes break apart into patterns for gift wrap, cups, cards, signs and posters.
- Client
- Pieces by M
- Sector
- Homeware
- Year
- 2024
- What we did
- Brand identity, patterns and packaging
- Where
- United Arab Emirates
- Part of
- Brand and Identity
What they asked for
A brand identity and packaging for Pieces by M, a store selling European homeware in the UAE.
What we saw
The founder saw every home as a canvas and every piece of decor as part of its story. The brand had to feel as considered as the pieces on the shelf: precise, but warm.
What we built
A logo where each letter is built from arcs, bars and squares, set above the words By M. The same shapes break apart into two patterns, one in full colour and one in green on mint, for gift wrap, takeaway cups, business cards, signs, shirts and outdoor posters.
The result
One set of shapes carries the whole brand. The logo, the patterns and every printed piece come from the same few forms, so anything new can be made from them without starting again.
About this project
Questions about this project. What we made, for whom, and what it means.
Who designed the Pieces by M brand?
LIVBRID, a brand and web studio in Jdeideh, Lebanon, formerly called Creative Couple. We created the identity, the patterns and the packaging.
What is the Pieces by M logo made of?
Simple geometric shapes: arcs, bars and squares. Each letter is built from them, and the same shapes make the brand's patterns.
Does LIVBRID work with brands outside Lebanon?
Yes. Pieces by M was a store in the UAE, and we created its brand from our studio in Lebanon.
Can LIVBRID design packaging as part of a brand?
Yes. We design the packaging together with the identity, so the box, the wrap and the sign share the same shapes and colours.
